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Shares: So. What Do These Numbers Really Mean?
As the saying goes, if you love something, set it free. Or at least, post it on your socials so your friends can see it and you can get some sweet sweet engagement. Sharing is the most sought after and...
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Subscriptions: So. What Do These Numbers Really Mean?
When we were discussing this series at Storythings, I thought it would be nice to summarise my deeply nerdy interest in the cultural history of metrics into a neat little series. But almost as soon as...
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Broken: Part 1 – Discovery is Broken
Earlier this year I wrote a short series for Attention Matters called ‘So, what do these numbers really mean?’. The idea was to dive into the cultural and social history of key digital metrics to...
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Broken: Part 2 – Social Discovery is Broken
First of all, thank you to everyone who voted or commented on our first post in this series. Overwhelmingly, 88% of people responding to the poll said that they thought content discovery through search...
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Broken: Part 3 – Search Engine Traffic is Broken
This week, we’re looking at how search is broken, but before we start, I just want to break down what we mean by ‘search’. When we talk about ‘search’ in the context of digital content, we’re really...
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Broken: Rule 1 – Focus on Audiences, not Platforms
Welcome to the first of our five-part mini-series on how to succeed in the next era of content discovery. Our first rule sounds obvious, but you’d be surprised how often people forget it. Rule 1 –...
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Broken: Rule 2 – Focus on Value Propositions, not Your Brand
Welcome to the second part of our five-part mini-series on rules for the new era of content discovery. After focusing on audiences in rule one, for rule two we’re looking at what you can offer them as...
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Broken: Rule 3 – Find Your Niches
We’re now on part three of our five-day mini-series sharing five rules to succeed in the new era of content discovery. We’ve looked at understanding audience attention, and developing a value...
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Broken: Rule 4 – Build Content Formats That Become Habits
We’re now at day four of our mini-series on the rules for our new content discovery era. We’ve looked at understanding audience attention, developing your value proposition, and targeting niches to...
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Broken: Rule 5 – Build Your Own Archive
We’ve now reached the last day of our mini-series of rules for the new era of content discovery. A refresher on the rules so far: 1 – Focus on audience, not platforms 2 – Focus on value propositions,...
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